Description
Module 1: Welcome & Overview
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Welcome & Congratulations — 05:30
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Roadmap to Building a Multi-Million Dollar Online Training Business — 06:00
Module 2: How To $10M – The Blueprint
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Breakdown of the Proven Upsell System — 06:20
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Scaling Info Products to 8-Figures and Beyond — 05:50
Module 3: 7 Day Quick Start
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Setting Clear, Actionable Goals — 05:45
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Laying the Foundation for Fast Progress — 06:10
Module 4: Shortcut to Clients
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Strategies to Attract and Retain Your Ideal Customers Quickly — 05:50
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Building Authority & Trust Efficiently — 06:15
Module 5: Fast Launch Guidelines
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Steps for a Rapid, Successful Product Launch — 05:40
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Marketing Funnels and Sales Messaging Essentials — 06:00
Module 6: Upsell Strategies
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Designing High-Performing Upsells — 06:10
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Maximizing Customer Lifetime Value with Continuity Offers — 05:45
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Pricing Psychology and Offer Structure — 06:05
Bonuses & Extras
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Pitch Decks and Sales Script Templates — 04:50
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Access to Group Coaching and Q&A Calls — Ongoing
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Downloadable Worksheets for Implementation — Ongoing
Here’s What You Get
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A complete step-by-step guide to building, launching, and scaling a 7+ figure education or coaching business
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Proven frameworks for upselling and cross-selling to maximize customer lifetime value
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Templates, scripts, and marketing blueprints for building compelling offers
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Strategies for pricing, positioning, and selling high-ticket coaching and info products
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Insights into overcoming perfectionism and launching minimum viable products (MVPs) quickly
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Advice on crafting offers that deliver what customers want without the obstacles they hate
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Detailed tactics for identifying problems and providing targeted solutions to your audience
Course Structure
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Foundational mindset and business strategy for building scalable knowledge-based businesses
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Marketing and sales frameworks for course and coaching offer creation
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Upsell, cross-sell, and client retention tactics
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Messaging and offer presentation techniques to remove buyer friction
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Tactical marketing including ad strategy, funnel building, and content marketing
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Case studies, proof frameworks, and effective calls to action
Who Should Enroll?
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Entrepreneurs, coaches, and creators ready to scale their online education or coaching businesses
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Those struggling with converting leads into high-value paying clients
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Business owners wanting to leverage upselling and cross-selling to boost revenue
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People looking for practical advice on launching fast and iterating to improve
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Anyone wanting to create offers that clearly solve customer pain points and desires
Benefits of Participating
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Gain clarity on how to structure offers and funnels for maximum revenue
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Learn how to overcome common obstacles in launching and scaling digital products
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Develop messaging that resonates and reduces sales objections
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Access actionable templates and scripting tools to streamline sales conversations
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Get practical guidance on delivering value while scaling the business efficiently
Course Overview
How to $10M + Upsell distills William Brown’s experience building and scaling a multimillion-dollar education company into a clear, actionable system. It’s designed to help entrepreneurs create irresistible offers, master upselling, and build long-term customer relationships that drive consistent growth.
What It Is For
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Building scalable education and coaching businesses using strategic upsells
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Creating compelling, low-friction offers that align with customer desires
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Crafting sales funnels and messaging that convert effectively
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Accelerating business growth through practical marketing and sales tactics
Course Highlights
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Emphasis on action over perfection with MVP product launches
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Frameworks for framing offers as solutions to what customers want without the things they hate
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Developing proof elements and social validation to build trust
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Call-to-action optimization to generate more sales and leads
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Practical sales and marketing scripts for real conversations
Summary
William Brown’s How to $10M + Upsell offers a detailed roadmap for entrepreneurs to build and scale profitable online course and coaching businesses by mastering upsell strategies and effective marketing messaging. This course is ideal for those ready to operationalize their knowledge, create scalable offers, and maximize revenue with customer-focused sales approaches





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