Ryan Deiss – Head of Marketing Bootcamp Download

Description

Ryan Deiss – Head of Marketing Bootcamp

Week 1: Kickoff and Alignment

• Meet Your Instructor and Cohort

• Overview of Program Expectations and Participation

• Building Alignment with Company Goals and Stakeholders

• Framework for Visualizing the Growth Engine

Week 2: Defining and Executing Strategy

• Setting Clear Marketing Priorities

• Designing Growth Strategies to Achieve Business Objectives

• Identifying Key Assets, Campaigns, and Channels

• Framework for Effective Resource Allocation

Week 3: Running the Numbers and Optimization

• Validating Assumptions Against Business Goals

• Identifying and Addressing Underperforming KPIs

• Automating and Scaling Winning Campaigns

• Budget Reallocation to Maximize ROI

Week 4: Capstone and Celebration

• Final Capstone Project Submission

• Application of Learned Skills to Real-World Marketing Challenges

• Certificate of Completion and Recognition

• Preparing for Leadership Roles and Job Opportunities

Additional Program Features

• 8-Module Curriculum Covering Core Head of Marketing Skills

• Expert Live Mentoring and Office Hours Weekly

• Guest Sessions from Industry Marketing Leaders

• Access to Private Slack Channel and Online Community

• Marketing Templates, Swipe Files, and Planning Tools

• Digital Marketing Mastery Certification

 

 

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Here’s What You Get

• A four-week intensive live virtual bootcamp with weekly live training sessions led by industry experts including Ryan Deiss

• Small-group, interactive classroom-style learning with group discussions and hands-on mini-projects

• Weekly office hours and ongoing instructor support

• Coursework focused on developing integrative marketing strategy, team leadership, budget management, performance evaluation, communication skills, automation, and optimization

• Special guest expert sessions and bonus trainings throughout the program

• All live sessions are recorded for on-demand access

• Final capstone project that applies learnings to real business scenarios with certification upon successful completion

• Access to DigitalMarketer Academy for additional resources, Slack community for networking

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Course Structure

• Week 1: Introduction, planning marketing strategy, understanding the Head of Marketing role

• Week 2: Team leadership, resource and budget allocation, fostering innovation

• Week 3: Performance measurement, data-driven decision making, communication skills

• Week 4: Marketing automation, campaign optimization, final capstone project preparation and presentation

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Who Should Enroll?

• Mid-level marketing professionals aiming to move into leadership or management roles

• Marketing team members looking to develop cross-disciplinary strategic skills

• Business owners wanting to adopt a holistic approach to marketing strategy and execution

• Marketers seeking certification and practical hands-on experience in real-world marketing leadership

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Benefits of Participating

• Gain real-world leadership and marketing strategy experience

• Develop skills across a broad spectrum of marketing disciplines beyond narrow specialties

• Receive personalized feedback and coaching in a small, interactive group

• Build a professional network with peers and mentors in marketing leadership

• Earn a certificate of completion that verifies your readiness for senior marketing roles

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Course Overview

The Head of Marketing Bootcamp blends instructor-led training, live group work, and individual projects to fast-track marketing leaders. It goes beyond theory, emphasizing knowledge application and leadership skills essential for guiding complex marketing organizations. The bootcamp prepares attendees to deliver measurable growth and strategic impact in their companies.

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What It Is For

• Preparing marketing professionals to assume Head of Marketing roles

• Building strategic, leadership, and management capability in marketing teams

• Driving cohesive, data-informed marketing strategies aligned to business goals

• Enhancing communication and influence within organizations for marketing success

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Course Highlights

• Live weekly sessions with industry expert instructors including Ryan Deiss

• Interactive workshops, mini-projects, and real-world case studies

• Capstone project for practical application and certification

• Access to DigitalMarketer Academy resources and peer Slack community

• Opportunity to learn leadership skills essential to senior marketing roles

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Summary

Ryan Deiss’s Head of Marketing Bootcamp is a highly regarded, practical mentor-led program designed to develop the marketing strategy, leadership, and execution skills required for senior marketing roles. This bootcamp offers live training, interactive projects, certification, and access to a digital marketing community to accelerate professional growth and leadership readiness in marketing.