Description
Topic 1: Melissa Yeager – Balanced Branding
Module 00: Foundational Resources
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Style Guides, Brand Templates & Project Timelines — 05:00
Module 01: My Brand Guidelines
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Building a Comprehensive Brand Guide — 06:00
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Visual Identity Controls Across Platforms — 05:45
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Aligning Voice, Tone & Messaging — 06:10
Module 02: Brand Strategy & Messaging
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Crafting Clear Brand Positioning — 06:20
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Defining Audience & Customer Personas — 05:50
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Storytelling for Emotional Connection — 06:00
Module 03: Client Process & Project Management
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Navigating Client Onboarding & Briefing — 05:30
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Deliverable Management & Timelines — 06:15
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Effective Client Communication — 05:45
Module 04: Consistency & Brand Evolution
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Maintaining Visual & Messaging Consistency — 05:40
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Brand Refresh & Growth Strategies — 06:10
Bonuses & Extras
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Extensive Templates, Worksheets & Email Scripts — 04:50
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Brand Briefing Documents & Checklists — 05:15
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Access to Ongoing Support & Community — Ongoing
Melissa Yeager’s Balanced Branding is a comprehensive, strategic course focused on helping entrepreneurs and branding professionals create cohesive, authentic, and impactful brand identities.
Here’s What You Get:
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Over 12 hours of detailed training divided into 5 main modules
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Additional bonus resources including templates, brand guides, timelines, email scripts, and checklists
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A focus on building a brand that feels aligned with your values and resonates emotionally with your audience
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Step-by-step guidance on developing visual identity, messaging, customer experience, and brand storytelling
Course Structure:
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Module 00: Resources (style guides, brand templates, project timelines)
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Module 01: Building your Brand Guidelines to control visual identity
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Module 02: Defining your Brand Voice and Messaging
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Module 03: Crafting your Customer Experience and Brand Touchpoints
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Module 04: Launch and Growth Strategies to sustain and scale your brand
Who Should Enroll:
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Entrepreneurs launching or rebranding their business
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Brand designers looking to elevate their client process
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Business owners seeking clarity and consistency in brand messaging and visuals
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Marketing professionals aiming to understand deeply integrated branding strategies
Benefits:
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Develop a cohesive, authentic brand that builds trust
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Clarify your brand’s purpose, voice, and visual identity
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Save time using ready-made templates and clear frameworks
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Improve client results and business growth through strategic branding
What It Is For:
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Building a strong, authentic brand identity
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Creating consistent messaging across platforms
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Refining your process for branding projects
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Elevating your branding skills or service offering
Summary:
Balanced Branding by Melissa Yeager offers a deep dive into the systems and strategies behind creating cohesive, authentic brand identities that connect emotionally and perform strategically. It’s ideal for business owners and branding professionals who want clarity, confidence, and consistency in their branding process.
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