Description
Here’s What You Get:
Take your food business to $1 million in sales in 12 months!
I’ll teach you the full blueprint —what I used to take my food company (Zen Monkey Overnight Oats) from 0 to $2.5 million in sales, reaching national distribution in 3,000 stores.
What You’ll Get
✅ Top level strategy so you see the big picture
️ Library of actionable lessons/screenshares/over-the-shoulder training
Excel sheets, emails, powerpoints… all the actual documents we use
☎️ Live calls with Eric
Topics: Retail, farmers markets, production, packaging, ads, online sales, brokers, hiring, copackers, self manufacturing, investors, shelf life, machinery
REQUIREMENT: You must have an MVP to join (Minimum Viable Product). That means a product, with consumer ready packaging, nutrition facts and you’re actually selling. If you don’t have one, I have a standalone MVP Build-Along Workshop (food-business-blueprint.com). You don’t need to do my course, you just need an MVP.
Eric Glandian’s Food Business Blueprint
The Food Business Blueprint is a specialized mentorship program and community created by Eric Glandian, the founder who successfully scaled his food company, Zen Monkey Overnight Oats, from zero to $2.5 million in sales and achieved national distribution across 3,000 stores.
The program’s purpose is to teach serious food entrepreneurs the exact strategic and operational systems needed to scale a physical product food business to $1 million in sales within 12 months and beyond.
Program Focus and Target Audience
- Goal: To provide a clear, actionable roadmap for scaling a food business to the $1,000,000 annual revenue milestone.
- Target Audience: This is a high-level group, specifically for food entrepreneurs who are not hobbyists.
- Mandatory Requirement (MVP): You must have an MVP (Minimum Viable Product) to join. This means the entrepreneur must already have a product with:
- Consumer-ready packaging.
- Completed nutrition facts.
- Active sales.
Core Content and Curriculum Modules
The curriculum is comprehensive, covering the entire lifecycle of a scaling food business, from production logistics to securing high-level retail deals.
1. Foundational Strategy and Mindset
- Top-Level Strategy: Detailed instruction on seeing the “big picture” roadmap needed to transition from a small-scale operation to a national brand.
2. Operations and Production Scaling
- Production: Techniques and planning for increasing manufacturing capacity efficiently.
- Copackers vs. Self-Manufacturing: Guidance on when to use external manufacturers (copackers) and when to transition to building or managing your own manufacturing facilities.
- Machinery: Advice on selecting and utilizing essential production machinery.
- Shelf Life: Practical lessons on testing and managing product shelf life for retail viability.
3. Sales, Retail, and Distribution
- Retail Strategy: The blueprint for getting products into retail stores and handling the demanding logistics of large chains.
- Farmers Markets: Effective strategies for maximizing revenue and customer feedback at farmers markets.
- Online Sales: Methods for driving direct-to-consumer online sales profitably.
- Brokers: How to identify, hire, and manage professional brokers to handle sales to major retail chains.
4. Business and Financial Management
- Hiring: Strategies for building a competent team to support rapid growth.
- Ads and Marketing: Practical approaches to running effective ads for food products.
- Investors: Guidance on preparing for and securing capital from investors.
Resources Provided
A key feature of the Blueprint is the access to proprietary business resources, including:
- Actionable Lessons: A library of on-demand content, including screenshares and over-the-shoulder training.
- Live Support: Regular Live Calls with Eric for Q&A, accountability, and direct feedback.
- Actual Documents: Members receive the exact working files Eric used for Zen Monkey, such as:
- Excel sheets (likely for costing, inventory, or sales forecasting).
- Emails (likely templates for pitching retailers or brokers).
- PowerPoints (likely pitch decks for investors or buyers).





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