Maddy Osman – SEO Copywriting Crafting Content for Both Humans and Search Engines Download

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About Course

Short Description

This course delivers actionable strategies for creating SEO-friendly, human-centric content, helping you improve organic rankings, reader engagement, and content performance in today’s competitive digital landscape.

Here’s What You Get

  • Complete SEO copywriting process from idea to polished content

  • Understanding of how search engines evaluate content

  • Storytelling techniques to make content memorable and persuasive

  • Keyword research and natural optimization strategies

  • Tools for building your personalized SEO copywriting playbook

Course Structure

  • Modern SEO Copywriting Framework and Workflow

  • Developing a High-Quality Writing Process

  • Technical SEO Foundations for Web Writing

  • Applying Storytelling to Professional Content

  • Advanced SEO Techniques for Ranking

  • Building Your SEO Copywriting Playbook

Who Should Enroll

  • SEO specialists and content marketers

  • Freelance writers and editors

  • Agencies and brand content teams

  • Business owners focusing on organic growth

Benefits of Participating

  • Gain a structured writing system resilient to algorithm changes

  • Improve efficiency and confidence in producing long-form content

  • Create engaging, authoritative, and well-optimized SEO content

  • Build scalable writing processes and brand style guides

Course Overview

This course blends technical SEO knowledge with creative writing and operational workflows, suitable for anyone wanting to excel in modern SEO content creation that appeals to both humans and search engines.

What Is It For

To equip content creators with the skills and strategies to craft SEO-optimized content that meets user intent, improves engagement, and drives measurable business results.

Course Highlight

  • Taught by Maddy Osman, a globally recognized SEO expert

  • Focus on user intent, technical SEO, and storytelling balance

  • Develop a customizable playbook for all future writing projects

  • Practical, data-driven, and creativity-supportive methodologies

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What Will You Learn?

  • You will learn a modern SEO copywriting framework that combines creativity and data-driven writing, efficient content research, structured outlining, technical SEO foundations, storytelling techniques, keyword optimization, and building a consistent writing system.

Course Content

Maddy Osman – SEO Copywriting Crafting Content for Both Humans and Search Engines Download

  • Modern SEO Copywriting Framework (15 min)
  • Researching Topics and User Intent (20 min)
  • Structuring Content and Outlining (18 min)
  • Writing and Maintaining Clarity (25 min)
  • Technical SEO Basics: Headings, Metadata, URLs (22 min)
  • Accessibility and Readability for Engagement (20 min)
  • Storytelling in SEO Content (30 min)
  • Keyword Research and Natural Optimization (28 min)
  • Strengthening Topical Authority and Semantic Relevance (25 min)
  • Building Your Own Playbook: Style Guide & Checklists (30 min)

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