Ashlyn Writes – Copywriting for Creatives Download

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Get the ultimate system for crafting copy that gets that *bangs card down* reaction.

The original brand messaging + conversion copywriting curriculum and tried-&-true template suite developed specifically for creatives, entrepreneurs, & artsy-type founders like you.

Copywriting for Creatives is the first & ONLY agency-trenches-developed method to excavate your set-apart brand message, write a site that speaks to all 4 buyer personas, & launch it to sell with measurable data points

I realized all this in 2016 as I started applying my corporate marketing insights to the creative economy.

AND I CREATED MY 3-PART FRAMEWORK TO WEBSITES THAT MAKE BANK:

01.

A rock-solid brand messaging kit:

— the crown jewel which is your Onlyness Factor—as the foundational slab of the whole structure. It’s based on what you DO own the monopoly on: your story.

02.

Ear-to-the-ground systems:

To constantly mine for those “What!? Get out of my head!” marketing moments with your audience, so no matter if you pivot, introduce a new offer, or change industries entirely, you know how to empathy hack your customer & client’s voice data.

03.

Lawyer-up copy frameworks:

That speak to all 4 major buying styles for the keystone pages of your website. You don’t need a huge site (unless you really want one). What you do need? To be able to measure—with numbers—if it’s converting … and know what to tweak to see lift.

Short Description

Ashlyn Writes’ Copywriting for Creatives is the definitive online program designed specifically for photographers, designers, coaches, and other creative service providers who want to master the art of writing website copy that doesn’t just inform but magnetically attracts their dream clients and converts them into loyal, paying customers. Unlike generic copywriting courses that force corporate formulas onto artistic businesses, this program teaches you how to infuse your authentic voice, unique story, and creative personality into every word—crafting home pages, about sections, service offerings, testimonials, opt-ins, and sales pages that feel like natural extensions of your brand while driving measurable revenue growth. Through the proprietary “Onlyness Factor” framework, fill-in-the-blank templates for nine essential website pages, hands-on writing exercises, customer voice research techniques, and direct feedback opportunities, you’ll go from staring at a blank page in frustration to launching a complete, high-converting website copy suite in weeks, saving thousands on hiring freelance copywriters and gaining the confidence to reposition your offers irresistibly—all backed by real results from over 1,000 creative entrepreneurs who’ve doubled their inquiries and bookings.

Here’s What You Get

When you enroll in Copywriting for Creatives, you receive immediate lifetime access to the full 14+ hour video curriculum across four comprehensive modules, the exclusive Rock-Solid Brand Messaging Kit with worksheets to uncover your unique positioning, a complete suite of customizable templates for nine key website pages (including home, about, services, testimonials, opt-in, sales, product, contact, and 404 pages), proven copywriting formulas and swipe files for headlines and hooks, customer avatar and word bank builders, plus bonuses like live Q&A audits from Ashlyn herself, masterclass recordings on advanced positioning, a private student community for feedback, and ongoing updates to keep your skills sharp as trends evolve—all valued at over $1,500 but delivered instantly for hands-on implementation without any recurring fees or upsells.

Course Structure

The course unfolds progressively across four core modules that build from inner clarity to outer execution: Module 1 dives deep into the Rock-Solid Brand Messaging Kit, guiding you through exercises to define your “Onlyness Factor” and craft a brand voice that stands out; Module 2 shifts to customer-centric writing with tools to capture your audience’s exact language through surveys, empathy maps, and word banks before you write a single sales word; Module 3 equips you with persuasive mindsets, copy formulas, and structuring techniques for packaging offers that sell without sleaze; and Module 4 delivers the full website copy implementation with step-by-step video walkthroughs of nine page templates, launch checklists, A/B testing guides, and optimization strategies, complete with actionable homework, progress trackers, and optional live support sessions to ensure you finish with a polished, live site.

Who Should Enroll

This program is tailor-made for creative entrepreneurs like photographers, graphic designers, web developers, life coaches, wellness experts, and boutique service providers who have a solid business foundation but are held back by weak, generic, or nonexistent website copy that fails to showcase their artistry or close sales—especially those who’ve tried DIY writing only to produce bland text, spent $2K-$10K on copywriters who missed their voice, or feel overwhelmed by the blank-page syndrome despite having incredible offers. It’s perfect for solopreneurs and small teams in the $50K-$500K revenue range ready to invest 10-20 hours in foundational work for lifelong skills, anyone transitioning from hobbyist to full-time pro, or established creatives seeking a messaging refresh to scale without losing their authentic edge—no prior copywriting experience required, just a commitment to showing up for your creative business.

Benefits of Participating

Participants experience transformative outcomes like 2-5X increases in website inquiries and bookings by replacing vague descriptions with client-compelling stories, saving $5,000-$15,000 annually on outsourced copywriting while gaining evergreen skills to rewrite copy anytime, clarifying their unique market position to stand out in saturated niches, boosting on-site conversions through data-informed tweaks that turn visitors into leads overnight, and building unshakeable confidence in their messaging that permeates emails, social posts, and sales calls for holistic business growth. Beyond immediate revenue lifts, you’ll cultivate a repeatable process for future launches, reduce marketing frustration by aligning copy with your creative soul, join a supportive community of peers who’ve launched successfully, and position yourself as an authority whose website sells 24/7—ultimately freeing mental energy for your genius-zone work like client delivery and innovation.

Course Overview

Copywriting for Creatives is a self-paced online masterclass led by Ashlyn Writes, a former agency copywriter who’s helped 1,000+ creatives perfect their brand messaging, delivering 14 hours of engaging video training, practical templates, and personalized support tools through a structured four-module journey that takes you from discovering your irreplaceable “onlyness” to launching a full suite of revenue-generating website copy tailored exclusively for artistic businesses.

What Is It For

This course exists to empower creative professionals trapped in “good enough” messaging to create tight, personality-driven website copy that not only reflects their artistic essence but aggressively converts traffic into high-ticket clients, solving the unique pain of creatives who excel at their craft yet struggle to articulate value in words that resonate and sell without feeling inauthentic or pushy.

Course Highlights

Standout elements include the game-changing Onlyness Factor exercise that reveals your secret sauce no competitor can copy, agency-grade templates walked through video-by-video for plug-and-play success, real-time copy audits and Q&A with Ashlyn for personalized breakthroughs, proven student case studies showing 300% traffic-to-lead jumps, masterclasses on hooks and headlines during enrollment periods, a vibrant community for swipe-file sharing and accountability, and lifetime access ensuring your copy evolves with your business—all rooted in Ashlyn’s battle-tested system from writing for top creative brands.

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What Will You Learn?

  • Ashlyn Writes' Copywriting for Creatives teaches creative entrepreneurs and artsy founders how to craft compelling, personality-packed brand messaging and website copy that converts visitors into paying clients without sounding salesy or generic. You'll master the "Onlyness Factor" to uncover your unique story, develop rock-solid brand positioning, write high-converting pages like home, services, and opt-ins using proven templates, and launch with data-driven tweaks for measurable results. By course end, you'll have a full website copy suite, copywriting formulas, and confidence to position irresistible offers tailored to creative businesses.

Course Content

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