Molly Pittman – Smart Social Media Download

Inside This Course !

WHAT YOU’LL LEARN:

• On-demand Training with Laura Palladino
• 13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
• 5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
• Resource library of step-by-step worksheets and fill-in-the-blank templates
• 4 guest instructors who are experts in their field
• BONUS #1: Ambassador Blueprint ($397 value)
• BONUS #2: Zipify Pages – 2-month Membership ($194 value)

SESSION 1

Think Like a Social Media Manager

COURSE VIDEOS

• Welcome to Train My Social Media Manager
• How to Think Like a Social Media Manager
• SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
• Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
• Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
• Session 1 Q&A and Feedback

SESSION 2

Forging Your Brand Identity

COURSE VIDEOS

• Forging Your Brand Identity, with Ezra Firestone
• Session 2 Q&A and Feedback

RESOURCES

• Brand Identity Worksheet

SESSION 3

Finding Your Customer Avatar

COURSE VIDEOS

• Why Customer Avatars Are Key for Social
• How Do I Find My Avatar?
• Getting Into the Mind of Your Avatar
• Transformation Grid
• Session 3 Q&A and Feedback

RESOURCES

• Customer Persona Example from BOOM!
• The Customer Persona Canvas
• Customer Avatar Questionnaire
• The Transformation Grid

SESSION 4

Setting Social Media Goals

COURSE VIDEOS

• Setting Social Media Goals
• Facebook Walkthrough
• Instagram Walkthrough
• YouTube Walkthrough
• Which Advertising Platforms Should I Use?
• Session 4 Q&A and Feedback

RESOURCES

• Goal Setting, Achieving & Measurement Worksheet

SESSION 5

Content Strategy & I.C.O.S.A.

COURSE VIDEOS

• Content Strategy & The I.C.O.S.A. System
• Session 5 Q&A and Feedback

SESSION 6

Content Ideation

COURSE VIDEOS

• ICOSA Deep Dive: Ideation
• Agora Walkthrough
• Evaluating Content Performance with Google Analytics
• Session 6 Q&A and Feedback

RESOURCES

• The Content Grid
• The Content Marketing Funnel

SESSION 7

Content Creation

COURSE VIDEOS

• ICOSA Deep Dive: Creation
• Video Formulas
• Video Gear
• Blog Process, with Colleen Taylor
• Editing for Consumption, with Russ Henneberry
• Visual Systems, with Alison Matheny
• Video Content Formulas, with Ezra Firestone
• Session 7 Q&A and Feedback

RESOURCES

• Template: Blog Post, Email & Social
• Video Gear Order List
• Headline Formulas

SESSION 8

Content Optimization

COURSE VIDEOS

• ICOSA Deep Dive: Optimization
• IGTV: Resizing
• Creating Quote Images
• IGTV: Converting Horizontal Video to Vertical
• Session 8 Q&A and Feedback

SESSION 9

Content Syndication

COURSE VIDEOS

• ICOSA Deep Dive: Syndication
• How To Upload A Video To YouTube
• How To Upload A Video To Facebook
• Pinterest Pin Tutorial
• IGTV: Uploading Tutorial
• How To Upload To Instagram Stories
• Session 9 Q&A and Feedback

SESSION 10

Content Amplification

COURSE VIDEOS

• ICOSA Deep Dive: Amplification
• Amplifying a Blog Post Via Email
• Session 10 Q&A and Feedback

SESSION 11

Content Data & Analysis

COURSE VIDEOS

• ICOSA Deep Dive: Analysis & Re-ICOSA
• Engagement Data in Facebook Creator Studio
• Analyzing Content Performance in Google Analytics
• Looking at Post Data in Agora Pulse and Klaviyo
• Session 11 Q&A and Feedback

SESSION 12

Customer Communication

COURSE VIDEOS

• Handling Customer Feedback / Protecting Your Brand’s Reputation
• Session 12 Q&A and Feedback

RESOURCES

• Responding on Social: Macro Examples

SESSION 13

Giveaways

COURSE VIDEOS

• Giveaways
• Social Contests
• Session 13 Q&A and Feedback

RESOURCES

• Giveaway Rules

• • Giveaway Checklist

 

Course Overview

Smart Social Media by Molly Pittman is a practical marketing course designed to help entrepreneurs, creators, and business owners use social media strategically to grow their brands and drive real business results. Instead of chasing trends or vanity metrics, this course focuses on smart positioning, clear messaging, and content that converts attention into action.

The program is built for those who want a sustainable, repeatable social media strategy that supports long-term growth.

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What You Will Learn

• Building a strategic social media presence

• Creating content with purpose and direction

• Turning followers into leads and customers

• Platform-specific content strategies

• Messaging that connects and converts

• Content planning and consistency systems

• Avoiding common social media mistakes

• Measuring what actually matters

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Target Audience

• Entrepreneurs and business owners

• Content creators and personal brands

• Social media managers

• Marketers and digital strategists

• Anyone wanting smarter social media growth

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Materials Included

• Full Smart Social Media training

• Content strategy frameworks

• Messaging and positioning guidance

• Real-world examples and breakdowns

• Practical implementation insights

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Short Description

Learn how to use social media strategically to grow your brand, attract the right audience, and drive meaningful results.

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Here’s What You Get

• Complete Smart Social Media program

• Strategic content frameworks

• Conversion-focused social media guidance

• Practical, no-fluff lessons

• Repeatable systems for consistency

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Course Structure

The course is structured into clear modules covering strategy, content creation, messaging, growth, and optimization across major social platforms.

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Who Should Enroll

• Business owners wanting better social media results

• Creators seeking clarity and consistency

• Marketers tired of chasing trends

• Brands looking for sustainable growth

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Benefits of Participating

• Build a clear social media strategy

• Improve engagement quality

• Attract aligned followers

• Drive business outcomes

• Save time with smarter systems

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What Is It For

This course is designed to help you create a social media strategy that supports your brand and business goals—without burnout or guesswork.

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Course Highlights

• Strategy-first social media approach

• Conversion-focused content

• Platform-specific insights

• Real-world marketing experience

• Sustainable growth methods

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Final Outcome

By completing Smart Social Media, you’ll have a clear, effective social media strategy that helps you grow your audience, strengthen your brand, and convert attention into real business opportunities.