Description
Topic 1: Category Pirates – Creator Capitalist
Module 1: Position Yourself – Discover Your Superpower
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Lesson 1: Finding Your Unique Skill & Value — 05:12
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Lesson 2: Developing a Clear Category Point of View (POV) — 04:45
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Lesson 3: Crafting Your Personal Brand Narrative — 05:00
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Lesson 4: Aligning Product, Company & Category — 04:30
Module 2: Build Creator Capital
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Lesson 5: Intellectual Capital & Thought Leadership — 05:20
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Lesson 6: Relationship Capital & Community Building — 04:50
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Lesson 7: Reputation Capital & Social Proof — 05:15
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Lesson 8: Operational Capital & Systems Development — 04:40
Module 3: Design Sustainable Career Models
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Lesson 9: Creator Economy Fundamentals — 05:10
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Lesson 10: Good/Better/Best Offer Creation — 04:30
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Lesson 11: Scalable Income Streams & Productization — 05:00
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Lesson 12: Escaping the Time-for-Money Trap — 05:20
Module 4: Scale & Launch
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Lesson 13: Lightning Strike Launch Strategies — 04:40
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Lesson 14: Radical Differentiation Techniques — 05:10
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Lesson 15: Naming, Framing & Claiming Your Category — 04:45
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Lesson 16: Building a Legacy & Long-Term Impact — 05:00
Bonuses & Resources
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Creator Capitalist Workbook & Frameworks — 06:00
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Access to Category Pirates Community & Expert Q&A — Ongoing
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Monthly Coaches’ Office Hours & Live Workshops — Ongoing
What Makes Creator Capitalist Stand Out
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Radical and Non-Obvious Insights: The course delivers deep insights through mini-books (4,000–8,000+ words each) sent several times a month, packed with unconventional frameworks and actionable strategies. It challenges the status quo, helping you unlock exponential growth opportunities by creating unique market spaces rather than competing on better products or services.
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Proven Category Design Frameworks: Learn practical frameworks such as the Magic Triangle (product, company, category alignment), Framing, Naming, and Claiming your market category, and the 8 Category Levers to radically differentiate yourself. The Lightning Strike Strategy teaches how to launch your category for maximum impact.
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Creator-centric Philosophy: Creator Capitalist focuses on identifying and building around your unique superpower—your skills, knowledge, or worldview—that cannot be replicated. It prioritizes building creator capital (intellectual, reputational, relational, and operational capital) to establish a sustainable and scalable creator-driven business.
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Sustainable Career Model: Move beyond gig work and unstable income. The course guides you in building a tiered, scalable offer stack that meets customers at multiple levels and breaks free from the time-for-money trap by designing systems that generate value independently of your time.
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Real-World Examples: Learn from category design successes of legendary companies like Apple, Tesla, Microsoft, and OpenAI, as well as from creators who have set their own market categories.
Course Structure and Benefits
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Discover your unique Creator Capitalist superpower and develop a clear Category Point of View (POV) that sets you apart.
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Gain a deep understanding of market dynamics and how to create a new space where you lead, not follow.
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Master the art of offer creation with a Good/Better/Best product suite to diversify revenue and increase customer lifetime value.
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Build and leverage multiple forms of capital for long-term alignment and financial freedom.
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Participate in a supportive community focused on helping creators thrive through category leadership.
Additional Features
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Lifetime access to the course content, including ongoing updates and new mini-books.
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Access to tools and mental models designed to simplify complex strategic decisions.
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Opportunities to network with other category creators and entrepreneurs.
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AI-powered tools and prompts to accelerate your category design and creator business growth.
Summary
Category Pirates – Creator Capitalist is a groundbreaking program that empowers creators and entrepreneurs to stop competing in crowded markets and start building their own category where they are the unmistakable leader. It focuses on originality, strategic positioning, and long-term career sustainability, blending strategic business insights with practical frameworks and inspiration drawn from some of the most successful category creators globally. This course is ideal for anyone serious about moving beyond commoditized work to create a distinct, scalable, and fulfilling creator-driven business.





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