Description
Here’s What You Get:
- 720+ Classes
- 40 hours of Content
- Office Hours
- LinkedIn Certificate
- Downloadable PDFs
- Interactive Case Studies
- Lifetime Access
- Community Platform & Events
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11 modules
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20 lessons
This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.
This module covers:
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The Problem-Oriented Mindset
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Steve Blank’s Value Proposition Formula
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Assessing Market Opportunities
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Market Sizing: Waze’s Qualification Matrix
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Picking the right Business Model
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The Customer-Centric Approach
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The Customer Discovery Journey: Lessons from Airbnb and Netflix
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Waze’s Customer Segmentation Framework
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The Product Adoption Curve
02. Entrepreneurship
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8 modules
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20 lessons
Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.
This module covers:
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The Entrepreneurial Mindset
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The Three Ingredients of a Business Idea
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Building an Minimum Viable Product
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Blue Ocean vs. Red Ocean Markets
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Learning from Failure
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Go-To Market Strategies
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Picking the right Co-Founders
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Competing with Giants: How Wikipedia beat Google
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The Art of Pivoting
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Bootstrapping vs. Raising Funds
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Fighting Resistance: Lessons from Shazam.
03. AI for Business
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8 modules
- 98 lessons
Master the mindset that separates casual AI users from power users. In this module, you’ll learn the four key principles that transform AI into a consistent force multiplier for everything you do—all with the man who introduced ChatGPT to the world.
This module covers:
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Mastering AI integration at Work
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Avoid Errors at Work With AI With a Human in the Loop
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The History of AI and What’s Next
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Breaking Through Creative Bottlenecks
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Using AI to Eliminate Friction and Drive Innovation
04. Leadership
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13 modules
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15 lessons
Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.
This module covers:
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Setting stretch goals: the OKR Framework
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The Sandboxing Framework
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Aligning Missions, Goals and Results
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Task Prioritization Techniques
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Running Effective Meetings: Amazon’s Two Pizzas Rule
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Understand and Combating the HIPPO Effect
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Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt
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Becoming a Heat Shield
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Overcoming the Imposter Syndrome
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The Anti-Complex Framework
05. Sales & Negotiation
Key Features of Update 1
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Core Business Strategy & Innovation:
Gain deep knowledge in market sizing, designing scalable business models, customer discovery, product adoption curves, and entrepreneurship mindset adoption—from idea validation to building MVPs and go-to-market strategies. -
Advanced AI Integration:
Learn practical applications of AI to enhance creativity, reduce errors, automate processes, and drive innovation in your business operations. -
Leadership Excellence:
Develop vital leadership skills such as setting Objectives and Key Results (OKRs), effective prioritization, conducting productive meetings, overcoming imposter syndrome, and countering the HIPPO effect (Highest Paid Person’s Opinion). -
Sales & Negotiation Mastery:
Master building trust with clients, discovering buying motivations, crafting high-impact sales pitches, and personal branding techniques. -
Real-World Case Studies:
Learn from success stories and insights from top companies like Airbnb, Netflix, and Shazam, helping you understand how high-growth ventures overcome challenges. -
Interactive Learning:
The update introduces enhanced features such as downloadable PDFs, frameworks, templates, and interactive case studies, allowing learners to apply concepts directly in real-world scenarios. -
Community and Support:
Access weekly office hours with expert mentors, engage in a vibrant community of entrepreneurs, and receive a LinkedIn-recognized certificate upon completion. -
Flexible Access:
Self-paced learning available on any device, anywhere, accompanied by lifetime access and frequent content updates that ensure relevance as the business environment evolves.
Benefits
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Hands-on, actionable business knowledge taught by globally recognized founders.
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Affordable alternative to traditional MBA with no need for full-time commitment or academic prerequsites.
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Comprehensive content that covers essential disciplines entrepreneurship demands today, including innovation, AI, leadership, and sales.
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Strong networking opportunities through community engagement and live events.
Summary
The Augment MBA Update 1 brings the world’s most practical, contemporary MBA education to your fingertips with the latest advancements in technology, leadership, and business strategy. It stands as a flexible and immersive program that equips entrepreneurs and business leaders with the readiness to innovate, scale, and lead in rapidly changing markets. With this update, learners gain access to enhanced curriculum features and tools that boost skill application and accelerate business growth while earning an industry-respected certificate.
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