Caden Thompson – Digital Scale Download

Description

Caden Thompson – Digital Scale is a premier membership program built for marketers, agency owners, and business operators who want to grow ad revenue profitably using P&L-driven strategies on Meta (Facebook) and Google Ads. The course moves beyond surface-level metrics like ROAS, focusing instead on profitability, attribution clarity, and operational scalability.​

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Program Overview

Developed by Caden Thompson, founder of CProGrowth, and co-coached by John, the Digital Scale system delivers advanced training on paid social and search advertising—drawing from real campaigns managing over $6 million per month in ad spend and $400 million+ in client revenue. It’s hosted on Skool for $100/month, giving members access to continuous lessons, templates, live sessions, and a collaborative ad community.​

The course emphasizes practical business scaling through financial awareness (profit & loss alignment), real account audits, and creative experimentation for consistent ROI growth.

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Detailed Course Modules

1. Foundation: P&L, Measurement & Attribution

• How to analyze true profit vs. revenue using CAC (customer acquisition cost) and LTV (lifetime value).

• Understanding multi-touch attribution in cross-channel systems.

• Templates and dashboards to link ad spend and business margins.​

2. Meta (Facebook) Ads Architecture

• Campaign structuring and audience segmentation.

• Creative testing frameworks for high-converting ad variations.

• Rules for budget allocation, scaling, and retargeting while maintaining profit margins.​

3. Google Ads Mastery

• In-depth breakdown of Search, Shopping, and Performance Max campaigns.

• Negative keyword optimization and bid structure tuning.

• Combining Google Ads with Meta to create a unified growth system.​

4. Creative & Funnel Optimization

• Tactics for testing visual and copy variations to maximize CTR and conversions.

• Landing page and micro-conversion experiments for funnel efficiency.

• Real case studies showing 30–100% ROI uplifts via structured testing.​

5. Business Operations & Client Management

• Setting up agency pricing models and profitability-based client reporting.

• Communicating P&L-focused performance results to stakeholders.

• Accountability frameworks and monthly business review systems.​

6. Live Q&A, Case Studies & Community Support

• Weekly performance reviews and audits by Caden and John.

• Campaign teardowns with step-by-step fixes.

• Access to past coaching call recordings and case studies.​

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Benefits and Outcomes

• Learn P&L-first marketing to ensure every ad dollar drives measurable business impact.

• Gain access to real-world systems used to manage multi-million dollar ad budgets.

• Receive live mentorship, campaign feedback, and peer collaboration.

• Access discounts on marketing software used by top agencies.

• Stay up-to-date with evergreen, evolving lessons reflecting platform changes.​

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Target Audience

• Media buyers and agency owners managing multiple client accounts.

• E-commerce or lead generation operators optimizing ad profitability.

• Performance marketers scaling campaigns across Meta and Google.

• Teams with mid-to-large ad budgets seeking operational consistency.​

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Pricing and Access

• Subscription: $100/month via Skool (skool.com/digital-scale).

• Includes community access, all course modules, live Q&As, and real-time updates.

• Unauthorized “download” versions on third-party sites lack mentorship, group support, and proprietary templates shared only within the official program.​

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Summary

Caden Thompson’s Digital Scale is a data-driven advertising system centered around profitability over vanity metrics. Its P&L-based approach, live mentorship, actionable templates, and community collaboration make it one of the most comprehensive ad scaling ecosystems available in 2025. Members learn to scale Meta and Google ads effectively while maintaining predictable ROI and operational precision.